Popular media plays a significant role in shaping cultural norms and reflecting societal values. Media representations of certain groups or behaviors can influence public opinion and contribute to the normalization of certain attitudes or practices. For example, the portrayal of LGBTQ+ individuals in media has increased significantly in recent years, contributing to greater acceptance and visibility (Gomillion & Murray, 2015). Conversely, the perpetuation of negative stereotypes and biases in media can reinforce existing social inequalities.

Bushman, B. J., & Huesmann, L. R. (2006). Is there a causal link between media violence and aggression? Journal of Social Issues, 62(3), 603-621.

Gomillion, S., & Murray, S. L. (2015). The effects of media on attitudes toward stigmatized groups. Journal of Social and Clinical Psychology, 34(1), 1-24.