Cpm | Script

CPM = (Total Cost / Total Impressions) x 1,000

(Animated comparison chart appears on screen) script cpm

For example, if an advertiser spends $500 on an ad campaign and receives 50,000 impressions, the CPM would be: CPM = (Total Cost / Total Impressions) x

(Animated calculator or spreadsheet appears on screen) they pay $10 for every 1

(Example: "If an advertiser pays $10 CPM, they pay $10 for every 1,000 people who view their ad.")

(Upbeat background music starts playing. A animated logo or a graphic with the title of the video appears on screen)

(Animated pros and cons list appears on screen)